Practice Management Small Business

Using Video to Brand Your Accounting Practice

Written by Joanne DelBalso

Video is the key to attraction marketing because it allows your leads to get to know you. Through video you can effectively brand your practice, thereby attracting the right leads. Adding subsequent video to your marketing strategy opens a world of opportunity to communicate and expand your practice.

Joanne DelBalso will present the sessions, Specialize! How To Identify and Develop a Successful Niche Practice and Break The Mold! Build Your Brand With Video Marketing, at Accountex USA 2017.

There are so many opportunities to showcase your practice with video. How many are you taking advantage of?

To give you an idea of what’s possible, I’ve created the following video previewing the sessions I’ll be presenting at Accountex USA 2017 in Boston:

https://www.youtube.com/embed/H3BdvSc4bRw

Implementing a Facebook Video Marketing Strategy

With nearly 2 billion users and growing, using Facebook as part of your video marketing strategy makes sense. Facebook is currently rolling out an exciting new feature for business pages that allows you to use a video for your Facebook cover. This is a powerful way to enhance your page while delivering your message to every visitor.

Keep these Facebook cover video basics in mind:

  • Video length should be between 20 and 90 seconds.
  • Video size should be 820 X 312 pixels.
  • Include a Call to Action (CTA) in the video.
  • You add the video to the cover of your page, just like you would with an image.
  • If the option does not say upload photo/video then this update has not yet rolled out to your page. You will be seeing it in the very near future!

Facebook cover video tips:

  • When recording the video, if you do not have the ability to record at 820 X 312 pixels then make sure you leave enough room surrounding the focal point of the video so it can be cropped properly in your video editor.
  • Update this video as often as you want — frequently if possible. A Facebook cover update may reach more of your fans because Facebook considers a change in the cover to be an important event on the page.
  • Make sure that the view is exactly where you want it before you click to publish the video. You can always do some minor repositioning if needed.

Some ideas for your Facebook videos:

  • Introduction video to your practice and why clients should work with you
  • Show off a talent or skill
  • Demo a new application or software
  • Update page on industry news
  • Behind the scenes at your practice
  • Community involvement

Head over to Facebook and see if the ability to use video on your cover is available on your business page. Take this opportunity to bring your page to life with a video cover!


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About the author

Joanne DelBalso

Joanne DelBalso is Owner, No Fuss Accounting and Be Socially Awesome.

Losing her job in 2007 at a local CPA firm was truly a pivotal point in Joanne’s career. You know what they say — when one door closes, another one opens. The door opened to her accounting practice, “No Fuss Accounting Services,” the very next month. Over the past 9 years, Joanne has used her quirky and fun sense of humor, coupled with her natural talent for teaching, to develop a successful and growing accounting practice. Joanne learned early on the importance of establishing her brand locally as well as online. She taught herself how to market her services locally by networking, and also jumped online to dive deep into the world of social media to promote her practice and her personal brand. Joanne has hundreds of hours of webinars, video courses, books, blogs, and just good old trial and error under her belt from building her online brand.

“Be Socially Awesome,” Joanne’s social media strategy consulting business, was created organically as more and more of her clients, colleagues, and friends started reaching out for help with their social media burning questions and concerns. Joanne now works with mainly accountants or other service-based businesses in developing simple yet effective social media strategies to grow their brands online and convert those leads to clients.

Joanne has presented at conferences regional and nationally on a wide variety of social media topics. If you would have to pick the topic she is most passionate about, it would be using video in your online marketing to showcase your services, your personality, and tell your story.

In her “downtime,” Joanne enjoys spending time with her family, creating content for her lifestyle YouTube channel, watching her favorite TV shows, cooking, camping and playing softball. Joanne is also a techie geek and LOVES apps — especially those that help an accounting practice run more efficiently.

Joanne has a BS in Accounting from LeMoyne College, Syracuse, NY. She is an Enrolled Agent, Certified QuickBooks Proadvisor, and Intuit Premier Reseller. Joanne is a Contributing Blogger at BetweenWallandMain.Com and creator of the “Boost Your Practice” program for accountants, bookkeepers, and tax professionals.

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