Video is the key to attraction marketing because it allows your leads to get to know you. Through video you can effectively brand your practice, thereby attracting the right leads. Adding subsequent video to your marketing strategy opens a world of opportunity to communicate and expand your practice.
Joanne DelBalso will present the sessions, Specialize! How To Identify and Develop a Successful Niche Practice and Break The Mold! Build Your Brand With Video Marketing, at Accountex USA 2017.
There are so many opportunities to showcase your practice with video. How many are you taking advantage of?
To give you an idea of what’s possible, I’ve created the following video previewing the sessions I’ll be presenting at Accountex USA 2017 in Boston:
Implementing a Facebook Video Marketing Strategy
With nearly 2 billion users and growing, using Facebook as part of your video marketing strategy makes sense. Facebook is currently rolling out an exciting new feature for business pages that allows you to use a video for your Facebook cover. This is a powerful way to enhance your page while delivering your message to every visitor.
Keep these Facebook cover video basics in mind:
- Video length should be between 20 and 90 seconds.
- Video size should be 820 X 312 pixels.
- Include a Call to Action (CTA) in the video.
- You add the video to the cover of your page, just like you would with an image.
- If the option does not say upload photo/video then this update has not yet rolled out to your page. You will be seeing it in the very near future!
Facebook cover video tips:
- When recording the video, if you do not have the ability to record at 820 X 312 pixels then make sure you leave enough room surrounding the focal point of the video so it can be cropped properly in your video editor.
- Update this video as often as you want — frequently if possible. A Facebook cover update may reach more of your fans because Facebook considers a change in the cover to be an important event on the page.
- Make sure that the view is exactly where you want it before you click to publish the video. You can always do some minor repositioning if needed.
Some ideas for your Facebook videos:
- Introduction video to your practice and why clients should work with you
- Show off a talent or skill
- Demo a new application or software
- Update page on industry news
- Behind the scenes at your practice
- Community involvement
Head over to Facebook and see if the ability to use video on your cover is available on your business page. Take this opportunity to bring your page to life with a video cover!