Intuit is rolling out some big changes in the “Find a ProAdvisor” website (http://findaproadvisor.com) that will hopefully make it easier for ProAdvisors to refine how their information is presented to prospective customers, and make it easier for QuickBooks users to find the ProAdvisor that would best fit their needs.
Over the years there has been a sort of love/hate relationship between QuickBooks ProAdvisors and Intuit’s Find a ProAdvisor website. Some ProAdvisors rely on this website for a lot of their new customer leads, some say that it never does them any good. Some ProAdvisors fill out every possible field, some put in minimal effort to keep it up to date. Everyone likes to argue about the “ranking algorithm” that Intuit uses to list ProAdvisors.
Whichever group you are in, for the past few years I’ve not found too many ProAdvisors that were entirely happy with the way their information was presented.
In response to this, Intuit has released a major overhaul of the Find a ProAdvisor website. They are expanding the kind of information that a ProAdvisor can present, improving the search capabilities for prospective clients, and making it easier for those clients to get connected with a qualified ProAdvisor.
Intuit has been releasing this in a couple of phases:
- Last December Intuit changed how you could edit your profile in QuickBooks Online Accountant, adding a variety of fields and features. However, the new information wasn’t displayed on the existing Find a ProAdvisor website at that time.
- Also last December, Intuit added improved messaging in QuickBooks Online that would link users to the Find a ProAdvisor website. At that time this linked to the old version of the website.
- This month, Intuit has released the updated Find a ProAdvisor website, which will include the new profile information.
If you are a QuickBooks ProAdvisor, you should take some time to explore the new options in your ProAdvisor profile, and take advantage of these updates.
Note that this should be launched in the US, UK, Canada, Australia and India. There is a separate website for each of these countries – note that it is “Find a ProAdvisor” in the US and Australia, while in the other countries it will be “Find an Accountant”.
The Old ProAdvisor Website
Before I talk about the new website, let’s look at what we saw in the old website.
Here’s the older version of the Find a ProAdvisor website:
Note that the search features are on the left side, and you have to scroll down to see all the search options. Also, the ProAdvisor certification icons use the latest icons, which to me are very cryptic and don’t tell the user anything about what specific certifications the ProAdvisor has. There is a minimal amount of information on this search page, which makes it hard to make a selection.
If a visitor to this website selected a ProAdvisor from this list, they would see the profile page as shown below. Lots of white space, so you have to scroll down a lot. At least this time you have some chance of seeing what the certification icons stand for (if you squint).